September 1st, 2025 —
In 2011, when my father Walter Sr. passed away, I suddenly found myself responsible for a company I didn’t fully understand. I knew production, but had little knowledge of sales or accounting. The business was struggling, and I had to stop and ask myself: What are we truly good at?
The answer was clear. My mother always spoke of the pride Mexican women take in their handcrafts. We were very good at making beautiful bows—and just as good at making them fast and consistent.
With the encouragement of a trusted advisor, we rebranded from Off Shore MFG to Bow Genie, a name inspired by my mother’s lifelong nickname, pronounced “Genie.” By 2013, Bow Genie officially launched, and the company began to steadily double sales and production year after year.
Today, Bow Genie produces millions of bows with quality at the forefront. Our mission remains the same: to provide opportunity for the women who craft our bows, and to deliver unmatched value to our customers.